Yes, as planning rather than a financing conclusion. Compare what different customer commitments would support, identify the evidence needed and design the project around realistic demand. Until an acceptable agreement is signed, the developer still bears customer and commercial risk. A list of creditworthy prospects is not a substitute for a paying counterparty.
Distinguish demand from commitment
Document why customers need the location, product or capacity and what alternatives they have. Then mark the stage of each discussion: target, expression of interest, negotiated terms or executed contract. Do not turn a public expansion announcement into evidence that a specific customer will use your project.
Work backward from the funding requirements
Test indicative assumptions for customer credit, firm term, minimum payments and completion support. Use provider input to identify obstacles while design choices remain open. A credit tenant lease structure requires a suitable lease; a supply project may require a different instrument altogether.
Market reference: Mesirow: credit tenant lease financing; World Bank: issues in project-financed transactions.
Keep development capital separate
Land control, engineering, permits and negotiation costs often occur before durable revenue is secured. Identify who pays those costs and who loses if the customer does not sign. Long-term project financing should not be assumed to reimburse every early expense or replace all development equity.
Use clear stop conditions
Set decision dates and a maximum predevelopment spend. Define what customer evidence justifies the next investment. If the project only works with unusually favorable contract terms that customers reject, revise or stop it. A financing analysis should expose that weakness early, not dress speculative demand as certainty.
Illustrative example, not a client result
The decision in practice
A developer sees local demand for cold storage from strong food companies. The initial work tests size, location and potential contract terms. It does not value an unsigned customer commitment as collateral. Land and design spending should remain bounded until commercial support becomes specific.
What to prepare
- Evidence of demand and status of customer discussions
- Predevelopment budget and site-control deadlines
- Draft commercial terms and clearly labeled funding assumptions
For an initial conversation, a summary is enough. Share private materials only through an agreed channel.
Common questions
Can CFO Signals identify the questions to negotiate?
Yes. We can help frame the financing comparison and required evidence. Legal documents and funding commitments belong to qualified specialists and providers.
Does strong sector demand make a project bankable?
Not by itself. Project execution, customer obligations, costs and timing still have to fit.
Sources and further reading
Our decision framework is CFO Signals analysis. External references describe market practices and products, not an endorsement, partnership or available offer. Terms and eligibility require confirmation for your transaction.